Our Methodology

A Structured Approach to Creator Quality and High-Impact Content

Our proven methodology covers every detail from creator selection to communication management, content co-creation to performance evaluation, ensuring precision, quality, and measurable brand impact.

The right creator can shift perception, spark culture, and build brand momentum. Our IIS Method (example at the bottom of the page) ensures we identify creators who deliver real influence, not inflated metrics.

What we assess:

  • Audience Fit: Relevancy down to geography, interests, and behavior.

  • Content Relevance: A natural creative match that elevates your brand story.

  • Engagement Authenticity: Real conversations, real communities, real impact.

  • Performance Consistency: Proven ability to deliver results—consistently.

This structured framework is complemented by qualitative review from our campaign specialists, balancing creativity with predictable performance. On average, creators selected using this methodology achieve 5–15% higher engagement and stronger ROI compared to open-market selections.

Influencer Selection

Guided by the PESO model, our collaboration process ensures every asset works harder across Paid, Earned, Shared, and Owned channels.

Our role:

  • Creative refinement and optimization

  • Multi-channel consistency and amplification

  • Quality control from ideation to final delivery

  • Smooth, proactive communication across all teams

This is where our craftsmanship meets creator voice.

Content Collaboration

We distill campaign strategy into structured, brand-aligned briefs that outline objectives, key messages, deliverables, and success metrics.

We make sure each brief is designed to align creators with the brand’s tone, visual language, and most importantly brand-safe frameworks with room for individual creativity.

Creative Briefing

Once the campaign launches, the real work begins. We monitor performance in real time, adapting quickly to maximize reach, engagement, and brand resonance.

Our optimization model includes:

  • AI-powered performance tracking

  • Uplift modeling for maximized potentials

  • Iterative recommendations based on early signals

  • Smart budget allocation for paid media

Execution & Optimization

We focus on the KPIs that speak to true brand value- visibility, sentiment, community growth, and creator effectiveness. Insights are delivered with clarity, depth, and actionable next steps. We try to turn every campaign into a blueprint for the next.

Evaluation & Reporting

IIS (Influencer Impact Scoring) Method Example

Scenario

Brand: A premium, eco-friendly protein bar company.

Campaign Objective: Drive trial and online sales among health-conscious females, aged 25-35, with an interest in hiking/outdoors.

Compare 2 candidates: Influencer A (Fitness Guru), Influencer B (Outdoor Enthusiast)