Alcohol | FMCG

Cultural Connections Campaign: Celebrating Community Through Authentic Storytelling

Challenge

A leading beverage retailer set out to strengthen its connection with Quebec’s culturally diverse communities through authentic, locally rooted influencer storytelling. A key challenge was identifying creators who could genuinely represent their communities while navigating linguistic and cultural nuances.

An added complexity was the sensitivity of working within the alcohol category. Success required a deep understanding of platform regulations to guide creators in producing compliant content, while maintaining strict quality control to ensure brand safety, tone, and message consistency throughout the process.

Strategy

We partnered with carefully selected local creators who could authentically reflect their communities. The approach combined cultural insight with rigorous regulatory guidance, co-creating content that felt genuine while staying fully compliant.

Execution

Creators were thoroughly briefed on both messaging and category regulations. They produced content that celebrated local traditions and personal stories, while Link Influence ensured every piece met quality and compliance standards before publishing.

Impact

The campaign successfully amplified authentic community voices while maintaining full compliance with advertising standards. By blending cultural authenticity with meticulous content oversight, the brand strengthened trust with both creators and audiences, setting a new benchmark for influencer marketing in regulated categories.

Wine bottles illustrating a Cultural Connections Campaign. Link Influence uses authentic storytelling and local influencers while ensuring regulatory compliance in the beverage category.

2.4m

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4.7%

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113K

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