Challenge

To showcase how a leading retail brand plays a meaningful role in everyday family life through authentic, seasonal storytelling while maintaining strict alignment with the brand’s tone, safety, and visual guidelines.

The brand’s high sensitivity toward content style and brand safety required close creative oversight to ensure that every post reflected both authenticity and compliance.

Strategy

We adopted a dual approach of authentic storytelling and precise creative control. Seasonal household routines served as the narrative foundation, while our team worked closely with each creator through clear communication and co-creation. Every piece of content was developed collaboratively, guided by detailed brand direction to ensure tone and quality consistency.