Wellness | FMCG

Real Stories of Relief : From Workouts to Daily Life

Challenge

The campaign aimed to showcase how a natural, effective topical relief product supports people through a variety of physical activities, from professional work to everyday routines while reinforcing its heritage of trusted performance.

Strategy

Creators whose daily routines involve physical activity were engaged to showcase authentic moments of relief and recovery. The focus was on illustrating the product’s practical benefits across diverse, real-world scenarios.

Person gardening, illustrating candid storytelling and product efficacy for the real stories of relief campaign. Reinforces trusted companion for active lifestyles.

Execution

Through candid storytelling, creators demonstrated the product’s efficacy post-workout, during long workdays, or after repetitive motion. Each narrative highlighted its versatility and reinforced its role as a reliable companion for active, physically demanding lifestyles.

Impact

The campaign energized audiences and strengthened brand credibility, positioning the product as a trusted companion for active individuals. By leveraging authentic creator storytelling, it highlighted practical, effective, and natural solutions for maintaining wellness in busy, physically demanding lives.

Woman stretching at a desk, illustrating a real stories of relief campaign. Link Influence uses authentic storytelling and real-world scenarios to highlight product benefits.

5.5m

ORGANIC VIEWS

110K

ENGAGEMENTS

2%

ENGAGEMENT RATE